Copywriting

1. What kind of headline was used ?  .

→ No headline

2. Was there a subhead and a slogan?
→ If you really want to touch someone, send them a letter.

3. Was the visual attractive?
→ Yes

4. Was the overall lay-out creative?  Does it make the reader think? In what way?
→ Yes, the overall  is extremely creative and vivid.  The author personifies the letter and made readers to think that a letter does not only transmit the words but also give the feeling of the writer.




website
https://www.google.com.tw/search?biw=994&bih=636&tbm=isch&sa=1&q=ad&oq=ad&gs_l=img.3..0l10.32511.34407.0.34641.6.5.1.0.0.0.154.317.4j1.5.0....0...1c.1j4.32.img..0.6.322.iMahmt42gUE#facrc=_&imgdii=_&imgrc=URb8eHJfn8VB9M%3A%3B5qY1xgPL2xkKsM%3Bhttp%253A%252F%252Fcrswigg.files.wordpress.com%252F2010%252F11%252Fad-of-the-week.jpg%3Bhttp%253A%252F%252Fcrswigg.wordpress.com%252Ftag%252Fad-copy%252F%3B530%3B789